Resources Library by ANA

Industrial marketing and market research

Market research is defined as the collection and the systematic analysis of the factors that have an influence on the market, its development, and, more generally, on the environment of the enterprise, in order to produce, in a realistic manner,...

Catalogue: The European Marketing Research Review 1972

Author: Philippe Enquin

June 15, 1972

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Maria Macchi

June 15, 1972

Some observations on the seminar

Two problems were not satisfactorily dealt with. The first is, "How do you sell the sophisticated techniques of segmentation and typology to management?" The best suggestion came from John Knecht. "You get an American professor to sell for you." The...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Peter Sampson

June 15, 1972

New methods for new research (French)

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Patrice Bertier, Jean-Marie Bouroche

June 15, 1972

A consumer segmentation using a standardised technology

The technology we are going to describe has been developed as a composite procedure, which retains flexibility, whilst solving the problems of interlocking complex interviewing and analysis systems. We have named this composite system, The Consumer...

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Geoffrey M. Bickers, Gordon Haymes

June 15, 1972

The SOFRES 10,000

Consumer panels have by this time become a relatively classical device for investigating buying habits in the field of mass-consumption goods: it occurred to us that a rather different type of panel could be devised with a view to checking on sales...

Catalogue: Seminar 1972: Panels

Author: Y. Lambert

Company: KANTAR TNS Malaysia

June 15, 1972

Report on qualitative research on Mint Cracknel

The objectives of this research were to examineconsumer reactions to the two new sizes and toestablish which of the new shapes were moreappropriate to consumer usage and attitudes towardsMint Cracknell. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 10, 1972

Report on qualitative research on chewing gum

The objectives of the research reported here were:A. To examine general attitudes to chewing gum withreference to: patterns of purchase and eating;perceived differences between tablet and strip gum;role of chewing gum in sweet eating, brand...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 9, 1972

Qualitative research on 'Berkeley 100s'

The research objectives were:1. To explore reactions to the cigarette, the pack,name, house of origin, and the amalgamation ofthese features;2. To assess reactions to the advertising treatments(the 'manifesto', and other expressions), and howthey...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 9, 1972