Resources Library by ANA

Pack research on 'Sobranie of London'

This research was undertaken in order to examine responses to five potential pack designs for 'Sobranie of London' and to select from the fivethose which appear to be worthwhile developing further. The criteria used for screening and selection are...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

Quantitative and attitudinal research advertisement testing for Texaco Ltd.

Texaco Oil Company Ltd. plans to introduce a new marketing campaign designed to encourage consumption of Texaco petrol. An important element in the proposed campaign would be the incorporation of the slogan:' Texaco, Power for the people'. This...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

The evolution of forecasting methods and of their integration in business decision-making (French)

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: Daniel Bachelet, Michel Salomon

August 1, 1971

The evolution of forecasting methods and of their integration in business decision-making

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: Daniel Bachelet, Michel Salomon

August 1, 1971

Qualitative research on experimental baked beans for H.P. Limited

H.P. Limited is considering alternatives to the existing 'baked beans in tomato sauce'. These alternatives consist of the basic baked beans prepared in various savoury sauces which, with one exception, are fundamentally different from thetomato-based...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

Exploratory research in Jamaica on the potential for Lucozade

This research was undertaken to help determine whether there are viable propositions for launching Lucozade in the West Indies (Jamaica). The specific objectives of the research were: 1) To provide general background informationabout Jamaican...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

Qualitative research amongst pipe smokers in the New York area

The research was undertaken in order to explore American pipe smokers' attitudes towards imported tobacco brands, and how imported brands fitted into pipe-smoking habits. The results of this research are intended to provide abackground for devising...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

Qualitative report on Walnut Whip

Water Thompson has developed two new commercials, 'Charge of the Light Brigade ' and 'Arctic Explorers', for the advertising of Walnut Whip. The commercials were made up in storyboard form with a voice-over.The primary objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

The application of market research techniques to the financial field

In this paper, we define the area covered by the financial field and demonstrate its disparity. We then discuss some special problems with which the researcher is confronted when investigating this market and review the research techniques which are...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: James Rothman

Company: KANTAR TNS Malaysia

August 1, 1971