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Research papers

Some observations on, and developments in the analysis of multivariate survey data

With the expanding popularity of "brand-image" and market segmentation studies, the use of statistical data processing methods has increased. In particular, one can note an increase in the application of multivariate analysis techniques to...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Jim Inglis, Douglas J. Johnson
June 15, 1969
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Citation

Inglis and Johnson (1969a, June 15). Some observations on, and developments in the analysis of multivariate survey data. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/some-observations-on-and-developments-in-the-analysis-of-multivariate-survey-data


Case studies

The relationship between attitudes and behaviour

The relationship of attitudes to behaviour remains a problematic area for social psychology and commercial research. This paper reports on a recent model of their relationship proposed by Professor Martin Fishbein of Illinois, which seems...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Elizabeth H. Nelson, Mary Tuck
June 15, 1969
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Citation

Nelson and Tuck (1969a, June 15). The relationship between attitudes and behaviour. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/the-relationship-between-attitudes-and-behaviour


Research papers

Studies on student unrest in Germany (German)

The aim of this survey, on the one hand, was to recognise the pre-conditions and causes of student unrest in Germany, and on the other, to measure and describe the response of the population at large in regard of those demonstrations. The...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Wilhelm Schwarzenauer
June 15, 1969
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Citation

Schwarzenauer, W. (1969a, June 15). Studies on student unrest in Germany (German). ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/studies-on-student-unrest-in-germany-german-


Research papers

A marketing approach of a merger (French)

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-


Research papers

Research into methods of measuring television audiences and data requirements for the British television advertising industry

JICTAR is responsible for collecting the research requirements of its members, formulating a research system which will meet these requirements and preparing a specification for this system and awarding a contract to a research company to operate the...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Tony Twyman
June 15, 1969
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Citation

Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/research-into-methods-of-measuring-television-audiences-and-data-requirements-for-the-british-television-advertising-industry


Research papers

Hippies and dissident youth as perceived by American clergy

In recent years newspaper headlines have been shared by two groups which have sought to break out of traditional and spiritually outworn molds, but with this difference - modernizing clergymen want to become more worldly and hippie youth less so.

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Helen M. Hacker
June 15, 1969
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Citation

Hacker, H. M. (1969a, June 15). Hippies and dissident youth as perceived by American clergy. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/hippies-and-dissident-youth-as-perceived-by-american-clergy


Research papers

What is interviewer bias?

There has been some misplaced mistrust of surveys of attitudes on the grounds that responses to attitude questions show more bias than responses on matters of fact (such as product usage and demographics). It has been suggested that one such source...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jacqueline Twigg
June 15, 1969
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Citation

Twigg, J. (1969a, June 15). What is interviewer bias?. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/what-is-interviewer-bias-


Research papers

Trend projections as an aid to management

This paper deals with problems encountered in trying to fit mathematical line projections to the trends of available data and in combining these projections into an objective forecast of the most probable developments which may effect retail trade...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Madge Dugdale
June 15, 1969
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Citation

Dugdale, M. (1969a, June 15). Trend projections as an aid to management. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/trend-projections-as-an-aid-to-management


Research papers

Brand switching models

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969
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Citation

Delbes, R. (1969a, June 15). Brand switching models. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/brand-switching-models