Bewitching developments in the information technology have incited us to present this paper. I am sure that all of you have heard the magic words that come with the new technology: Pentium, P6, RISC, CD-ROM, POWER PC, Windows 95 amutainment, object-oriented programming, voice recognition, virtual reality, neural networks, ATM, electronic highway, and what have you. Today we will try to give you an idea of the importance of these developments, so you will at least know in which direction you have to go. To be honest with you, I believe most roads in the IT jungle still have to be built and that these roads will need an awful lot of bridges. Mr. Shota Hatton of Kozo Keikaku Engineering, and Mr. Richard Miller of Consumer Pulse, who have a lot of experience with building new roads, are here today to tell you more about what they have achieved with multi-media in market research.