Resources Library by ANA

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January 1, 1970

Congress 2022 Presidential Adress

Catalogue: Congress 2022: 75th Anniversary

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January 1, 1970

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

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Author: Jon Puleston

January 1, 1970

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January 1, 1970

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January 1, 1970

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January 1, 1970

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024

Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson

Companies: British Broadcasting Corporation (BBC), Tapestry Research, Tapestry

January 1, 1970

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024

Authors: Ian Pierpoint, Adam Talkington

Company: Further&Further

January 1, 1970