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Videos

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
October 1, 2024
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Citation

Bado, Hubert and Vuillon (2024a, October 01). Semantic Frontiers . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/semantic-frontiers--12602


Videos

Innovate or Stagnate

Within two months of launching, ChatGPT put generative AI (GenAI) technology into the hands of an estimated 100 million people, breaking records as one of the fastest-growing services in history (Porter, 2023). While the technology itself wasn?t new,...

Catalogue: Congress 2024
Authors: Sarah Wilders, Ross Dempsey, Harry Collings
October 1, 2024
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Citation

Wilders, Dempsey and Collings (2024a, October 01). Innovate or Stagnate. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604


Videos

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
October 1, 2024
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Citation

Umana, Reinhardt and Kennedy (2024a, October 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise-12605


Videos
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Citation

Passingham, J. (2024a, October 01). Do the right thing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/do-the-right-thing


Videos
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Citation

(2024a, October 01). Yes Awards. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/yes-awards


Videos

Unravelling the Cost-of-Living Crisis Myth

In 2022, consumers around the world experienced a whiplash effect. Bolstered by savings accrued during the COVID-19 pandemic and driven by a desire to get out and treat themselves after lockdowns, consumers were abruptly confronted by steep price...

Catalogue: Congress 2024
Authors: An Hodgson, Jana Rude, Connor Malloy, Marija Aciene
October 1, 2024
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Citation

Hodgson, Rude, Malloy and Aciene (2024a, October 01). Unravelling the Cost-of-Living Crisis Myth . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unravelling-the-cost-of-living-crisis-myth--12641


Videos

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
October 1, 2024
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Citation

Verhaeghe, Troch, Misse and Van der Hart (2024a, October 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation--12643


Videos
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Citation

Kelly, F. (2024a, October 01). How to Restore Thoughtful Respondent Engagement. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-to-restore-thoughtful-respondent-engagement


Videos

Client Conversations

Following the CLICK (client only) discussions held during the Congress, Liubov Ruchinskaya and Elaine Rodrigo take to the stage to share some of the headlines.

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). Client Conversations. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/client-conversations