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Research papers

The challenge of a global brand in unstable times

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 7, 2019
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Citation

Porcari, Muzio, Hester and Scolnic (2019a, April 07). The challenge of a global brand in unstable times. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/the-challenge-of-a-global-brand-in-unstable-times


Webinars

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2019
Author: Lucy Davison
March 18, 2019
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Citation

Davison, L. (2019a, March 18). The great internal communication experiment . ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/the-great-internal-communication-experiment-


Webinars

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colours are well known from posters, brasserie carafes and wall murals in French towns. But the brand itself had become quite dated. Suze was increasingly only...

Catalogue: Webinars 2019
Author: Sven Arn
Company: Happy Thinking People
March 18, 2019
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Citation

Arn, S. (2019a, March 18). Bitter sweet symphony. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/bitter-sweet-symphony-9518


Research reports

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
March 12, 2019
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Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/how-to-demonstrate-the-value-of-investing-in-customer-insight


Magazines

Research World (March 2019)

There is a lot that is changing in our industry but the fact is that there are indeed now new technologies, interesting methodologies and ways of thinking that are changing the way in which insights professionals work and deliver their product. It...

Catalogue: Research World 2019
Author: ESOMAR B.V.
March 1, 2019
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Citation

B.V., E. (2019a, March 01). Research World (March 2019) . ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/research-world-march-2019-


Webinars

ESOMAR Corporate Membership

So, your company is an ESOMAR Corporate member and you are either a designated member or would like to become one, but what does ESOMAR membership entail? What are your benefits and how do you access them? Angela, Sandi, Olga and Steliana make up the...

Catalogue: Webinars 2019
Authors: Sandi Vanderveldt, Angela Canin, Bianca Marcu, Steliana Ifrim, Alfonso Regalado
February 5, 2019
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Citation

Vanderveldt, Canin , Marcu , Ifrim and Regalado (2019a, February 05). ESOMAR Corporate Membership. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/esomar-corporate-membership


Webinars

The value of machine learning in privacy

Market research is embracing insightful new sources of data. Among them, behavioural data is one of the most promising. It has proved to have an edge over survey data by overcoming human memory limitations and lack of sincerity. The challenge,...

Catalogue: Webinars 2018
Authors: Carlos Ochoa, Marcello Frattini
December 13, 2018
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Citation

Ochoa and Frattini (2018a, December 13). The value of machine learning in privacy. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy-9514


Videos

Real people don't live in corporate offices

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Dan Wish
December 12, 2018
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Citation

Wish, D. (2018a, December 12). Real people don't live in corporate offices. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/real-people-don-t-live-in-corporate-offices


Videos

Transforming an iconic brand to help customers navigate change in Japan

The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Nisha Yadav
December 12, 2018
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Citation

Yadav, N. (2018a, December 12). Transforming an iconic brand to help customers navigate change in Japan. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan