Author: "Stefan Oglesby

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Research papers

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Catalogue: Radio Research Symposium 1995
Company: LINK Institut für Markt- und Sozialforschung
Date: July 1, 1995
Author: Stefan Oglesby

Research papers

Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: LINK Institut für Markt- und Sozialforschung
Date: June 15, 1992
Author: Stefan Oglesby