Author: "Stephan Götze

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Research papers

Sustainability as a monetary brand value

Catalogue: Congress 2009: Leading The Way
Date: September 22, 2009
Author: Stephan Götze

Research papers

Beauty and the business

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Date: September 1, 1998
Author: Stephan Götze

Research papers

Results and perspectives in image-measurement and interpretation

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Stephan Götze

Research papers

The attitude-behaviour relation

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Stephan Götze