Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how businesses are succeeding by responding to increasing consumer consciousness and social challenges. Businesses have responded by adapting existing products and services, or by creating new ones. In one group, companies are communicating with consumers with tools like charitable donations or product certifications. In the second, they have focused on identifying new business solutions to social needs. In this presentation, research providers and client will learn about the changing business environment and approaches companies can adopt.