What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.What's in it for me?Join us for a complimentary webinar as we share insights from Wall Street Journal bestseller Brand Hacks. We will take you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers? everyday lives. Most importantly, we will share simple brand hacks you can implement to create and grow brands that deliver meaning even with a limited budget.Who is this for?This presentation is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research technology) hold the potential to change all that.What's in it for me?Join us for a complimentary webinar with two industry experts who present new tech-driven ?continuous discovery? approaches ? making ongoing research programs faster, better, more integrated, and more insightful. They will share:How to turn one-shot projects into elements of continuous research programsTips for building hyper-engaged online communitiesStrategies for getting actionable insights fasterApproaches to combining multiple research/analysis tools into a comprehensive and collaborative insights platformThey will also present a company case study using restech-driven continuous discovery to collect insights 200% faster while increasing community engagement by 55%.Who is this for?All those interested in ResTech and how it can change your own approach to research
What's it about?Join us for a complimentary webinar about the latest tools and techniques for maximising data quality and minimising fraud in the research/insights field.The growing sub-field of ?Research Technology? (?ResTech?) offers the promise of making research better, faster, and cheaper ? but it also creates new vulnerabilities in terms of security, privacy, and fraud.What's in it for me?This webinar will feature two leading experts about the new wave of data quality solutions, and they?ll share:Practical strategies: Techniques and tips for increasing participant engagement and maximising data qualityInsights from research on research: Key takeaways from a meta-analysis of major studies about research qualityFraud detection approaches New developments in the art and science of detecting fraud in online surveys. All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.Who is this for?All those interested in the future of ResTech - it's challenges and opportunities.
What's it about?Join us to learn strategies for launching, growing, and sustaining a successful market research/insights business. Kristin Luck is one of the most successful serial entrepreneurs in our profession, and she?ll share? What's in it for me?Strategies for launching, scaling and sustaining a successful research businessTips, tricks, and proven strategies for accelerating growth from $0 to $30M and beyond.Secrets of successful exits Who is this for?All those interested in being successful entrepreneurs!This webinar is brought to you by a unique collaboration between ESOMAR, the world?s leading international research association; University of Georgia?s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK?); and the Canadian Research Insights Council, Canada?s market research association.
?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive Director Dr. Stephen Kraus to discuss the emergence and evolution of this new field we call ResTech.Topics IncludeHow technology platforms, automation and AI are revolutionizing the research processThe continued growth of online survey platforms, and their role in brands increasingly ?in-sourcing? their researchThe emergence of ?insights repositories? -- platforms that allow for the easy encoding, synthesis and retrieval of insightsAll registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.This webinar is brought to you by a unique collaboration between ESOMAR, the world?s leading international research association; University of Georgia?s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK?); and the Canadian Research Insights Council, Canada?s market research association.
The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data warehouses but are struggling to synthesize it all into actionable insights.Join secondary research expert Paul Hunter to explore the latest developments in this rapidly evolving sub-field of market research. Topics will include:The Secondary Data Landscape: An overview of the secondary data resources available today, from ?old-school? syndicated sources to ?new wave? digital data repositoriesSecondary + Primary: How to combine insights from secondary research and primary research to ?triangulate on the truth? -- so that the whole is greater than the sum of its partsEthical Issues in Secondary Research: Learn the latest about privacy and other ethical considerations, including details on what laws like GDPR (Europe - EU) and CCPA (and several other states beyond California) mean for market researchers
The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research establishes a benchmark of how insights are viewed and commissioned within brand-owning organizations, and the key criteria applied to what is considered 'good' and 'successful' research.Join study author Ray Poynter of NewMR and guest Kajoli Tankha of Microsoft to learn:Key findings from the research.How research customers are driving innovation, change and evolution of the insights and analytics industry.The growing demand for speed, instant feedback and digital solutions.
Questionnaire design is both art and science - but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He'll review the science on agreement scales, yes/no questions, numeric scales, scale ordering, all-that-apply questions, bipolar scales, and more. And he'll share examples of the art of it: times when he has had to set aside the science. If you write questionnaires, you'll want to attend this webinar.