Author: "Steve Coffey

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Research papers

The reach and frequency approach to advertising planning on the Internet

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Authors: Steve Coffey, Mainak Mazumdar

Research papers

Maximizing internet advertising efficiency

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Steve Coffey, Lisa Sharkis

Research papers

New media audience measurement

Catalogue: The Worldwide Internet Seminar 1998
Date: June 15, 1998
Authors: Steve Coffey, Tod Johnson

Research papers

Two practical market research tools for assessing the value of television advertising

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Authors: Steve Coffey, Valentine Appel, Timothy Joyce