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Research reports

Report on qualitative research on Aero advertising

The original version of the 'Biting Bubbles' commercial was researched in August 1976. It proved to be appealing, mainly for its slogan, the chocolate sequences and the catchiness andmemorability of the song. A second commercial hasbeen developed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Report on qualitative research on Aero advertising . ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-aero-advertising-


Research papers

Use of the shape technique for forecasting pharmaceutical markets

SHAPE is a comparatively new forecasting technique which was not commercially available at the time our original work was undertaken. This technique has certain features which potentially make it an attractive forecasting technique for use with new...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Hugh Robert Stammers
Company: KANTAR TNS Malaysia
March 1, 1977
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Citation

Stammers, H. R. (1977a, March 01). Use of the shape technique for forecasting pharmaceutical markets. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/use-of-the-shape-technique-for-forecasting-pharmaceutical-markets


Research papers

Future ways of communicating with doctors: How effective are the traditional methods

This paper sets out to examine the methods of communicating with doctors open to the pharmaceutical manufacturer . Although it is important to examine the use of the traditional methods of communication e.g. representatives, mailings and journals,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Alan J. Bowditch
March 1, 1977
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Citation

Bowditch, A. J. (1977a, March 01). Future ways of communicating with doctors: How effective are the traditional methods. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors-how-effective-are-the-traditional-methods


Research reports

New product development for GB Insurance

This report sets out ideas and suggestions fordevelopments in GB Insurance, obtained from Consumersand Middle Management. The research was designed togenerate ideas and suggestions in as free a way aspossible without, at this stage, constraints...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/new-product-development-for-gb-insurance


Research reports

Project Hyacinth advertising report

Following Stage I of the advertising research, theAgency produced four new advertising concepts in theform of press advertisements for Project Hyacinth. Tnespecific objectives of the research were:1. To determine which of the concepts would makethe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Project Hyacinth advertising report. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/project-hyacinth-advertising-report


Case studies

Practical experiences with forecasting

We shall try in our paper to give you our impressions and experiences on "Foresight" in the sense of forecast and "Hindsight" in the sense of using it for further solutions to problems with regard to market research in the pharmaceutical field.

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: Friedhelm Brüdgam, Gerhard Studynka
March 1, 1977
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Citation

Brüdgam and Studynka (1977a, March 01). Practical experiences with forecasting. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/practical-experiences-with-forecasting


Research papers

The interface between medical and market research

Not more than three decades ago it would have been arduous to describe the role of the Medical Department in the Pharmaceutical Industry. Frequently confined to esoteric tasks and committed to distilling any medical information which could have...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: A. Dubourg
Company: Abbott
March 1, 1977
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Citation

Dubourg, A. (1977a, March 01). The interface between medical and market research. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/the-interface-between-medical-and-market-research


Research reports

Report on research into three advertising approaches for Town House Crackers

United Biscuits Limited intends to launch in the UK asavoury cracker currently marketed in the United Statesunder the name of Town House Crackers.Three advertising approaches have been developed forthis product.Consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Report on research into three advertising approaches for Town House Crackers. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/report-on-research-into-three-advertising-approaches-for-town-house-crackers


Research papers

European trends and the future of the pharmaceutical industry

Some observers have hypothesised that the future growth of the drug industry will be poor; that the drug industry will become the chemical industry of the 1950s ; that the Golden Age is over. We agree that the Golden Age is over, but believe,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Samuel D. Isaly
March 1, 1977
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Citation

Isaly, S. D. (1977a, March 01). European trends and the future of the pharmaceutical industry. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/european-trends-and-the-future-of-the-pharmaceutical-industry