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Research papers

Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

This paper examines the problem of using advertising methods such as T.V. commercials to alter behaviour in non-commercial fields, i.e. in public safety programs such as motor car seat belt usage.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: James Thayer
September 1, 1973
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Citation

Thayer, J. (1973a, September 01). Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/research-to-aid-in-establishing-the-effect-of-information-programs-to-change-social-behaviour-with-special-reference-to-road-safety-campaigns


Research papers

Survey research on crime, criminal law and criminal justice in Japan

This paper presents the most significant available data concerning Japanese attitudes toward and opinions about crime, criminal law and criminal justice, selected from the results of reliably conducted public opinion surveys. The selected data focus...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Masaji Chiba
September 1, 1973
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Citation

Chiba, M. (1973a, September 01). Survey research on crime, criminal law and criminal justice in Japan. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/survey-research-on-crime-criminal-law-and-criminal-justice-in-japan


Research papers

Consumerism and communications

In this paper I propose to use 'consumerism' in a very wide sense, with regard to focus of attention and degree; but to avoid assumptions of secondary implications. This paper will proceed to discuss some psychographics work as a starting point for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mark R. C. Lovell
September 1, 1973
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Citation

Lovell, M. R. (1973a, September 01). Consumerism and communications. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/consumerism-and-communications


Research papers

Societal and personal characteristics in concern about population control

The procedure described in this paper shows one way of dealing with an intricate system as well as giving preliminary ideas of the development of population control. In this paper I shall describe some of the first steps in this scheme and show how a...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Kurt W. Back
September 1, 1973
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Citation

Back, K. W. (1973a, September 01). Societal and personal characteristics in concern about population control. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/societal-and-personal-characteristics-in-concern-about-population-control


Research papers

Survey research on crime, criminal law and criminal justice in Belgium

In this paper we shall try to give a brief account of the public opinion polls held or planned in Belgium in the realm of criminality, criminal law and criminal justice. We have thought fit to distinguish three headings: 1. public opinion polls which...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: J. Van Houtte
September 1, 1973
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Citation

Van Houtte, J. (1973a, September 01). Survey research on crime, criminal law and criminal justice in Belgium. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/survey-research-on-crime-criminal-law-and-criminal-justice-in-belgium


Research papers

The use of computer simulations in forward planning

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: John Clemens
September 1, 1973
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Citation

Clemens, J. (1973a, September 01). The use of computer simulations in forward planning. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/the-use-of-computer-simulations-in-forward-planning


Research papers

Housing and life style

This paper is a study of the people who, in this country, live in two distinct forms of housing: the owner occupier and the council tenant. It examines the differences between these two groups in terms of their demographics, their education, their...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Annette Horne
September 1, 1973
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Citation

Horne, A. (1973a, September 01). Housing and life style. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/housing-and-life-style


Research papers

Survey research on crime, criminal law and criminal justice in the United States

Since 1965, there has been rapidly expanding utilisation of surveys of the general public for knowledge about crime, law enforcement and criminal justice in the United States. This paper presents some results of an inventory completed in 1972...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Albert D. Biderman
September 1, 1973
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Citation

Biderman, A. D. (1973a, September 01). Survey research on crime, criminal law and criminal justice in the United States. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/survey-research-on-crime-criminal-law-and-criminal-justice-in-the-united-states


Research reports

Notes on qualitative research on Polycell advertising

The research concentrated on attitudes towards decorating and the division of jobs between menand women.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Notes on qualitative research on Polycell advertising. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/notes-on-qualitative-research-on-polycell-advertising