You searched for: ""

ANA has found 12198 results for you, in 6683 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers
×

Citation

Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-


Research papers
×

Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-


Research papers

A note on the application of motivation research in a modern advertising agency (French)

The modern advertising agency does not create any advertisement in a vacuum. It ensures that everything published by its clients is part of an integrated marketing operation - whether it is an advertisement in any of the major media, point-of-sale...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Graeme Cranch
June 15, 1957
×

Citation

Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency (French). ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/a-note-on-the-application-of-motivation-research-in-a-modern-advertising-agency-french-


Research papers

American experience with motivation research

Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media — not only in the...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Paul Lyness
June 15, 1957
×

Citation

Lyness, P. (1957a, June 15). American experience with motivation research. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/american-experience-with-motivation-research


Research papers

The application of factor analysis to the study of army morale

The purpose of the paper is to show the application of the factor analysis as a method to evaluate the army morale.

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Charles Chandessais
June 15, 1957
×

Citation

Chandessais, C. (1957a, June 15). The application of factor analysis to the study of army morale. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/the-application-of-factor-analysis-to-the-study-of-army-morale


Research papers

Motivation research and psychoanalysis (French)

Born of the recognition of the irrational character of the "buying act", M.R. in its rapid growth raised - and continues to raise - criticisms and sarcasm. At the source of most of these criticisms we find a confusion between M.R. and psychoanalysis...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Alfred Denner
June 15, 1957
×

Citation

Denner, A. (1957a, June 15). Motivation research and psychoanalysis (French). ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis-french-


Research papers

Motivation research in practice co-ordinated with marketing research (French)

This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Börje Lindberg
June 15, 1957
×

Citation

Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research (French). ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/motivation-research-in-practice-co-ordinated-with-marketing-research-french-


Research papers

Motivation research and psychoanalysis

Born of the recognition of the irrational character of the "buying act", M.R. in its rapid growth raised - and continues to raise - criticisms and sarcasm. At the source of most of these criticisms we find a confusion between M.R. and psychoanalysis...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Alfred Denner
June 15, 1957
×

Citation

Denner, A. (1957a, June 15). Motivation research and psychoanalysis. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis


Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems and is therefore nothing hut a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Emeric Deutsch
June 15, 1957
×

Citation

Deutsch, E. (1957a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution