You searched for: ""

ANA has found 1262 results for you, in 526 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Research on Fine Fare imagery and advertising slogan for C.D.P. Ltd. on behalf of Fine Fare Ltd.

Previous research indicated that Fine Fare had adual character, the different images developing from howit was seen from the outside as opposed to the inside.Overall, however, it seemed to have potential as a middleoption between the extremes of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
×

Citation

, C. (1973a, July 21). Research on Fine Fare imagery and advertising slogan for C.D.P. Ltd. on behalf of Fine Fare Ltd.. ANA - ESOMAR. Retrieved October 04, 2025, from


https://ana.esomar.org/documents/research-on-fine-fare-imagery-and-advertising-slogan-for-c-d-p-ltd-on-behalf-of-fine-fare-ltd-


Research reports

Report on qualitative research on a Top Deck commercial

Following qualitative research (CRAM 973), examiningthree different approaches for the advertising ofTop Deck, Doyle Dane Bernback have produced a30-second and 15-second cartoon commercial 'Diver'.The objectives of the research reported here wereto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
×

Citation

, C. (1973a, July 21). Report on qualitative research on a Top Deck commercial. ANA - ESOMAR. Retrieved October 04, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-top-deck-commercial


Research reports

Kensitas smoker on videotape

The work summarised here was carried out primarily asan experiment in filming two groups of smokers of KensitasTipped so that marketing and creative people would havesome personal feeling for, and understanding of, the kindof people with whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
×

Citation

, C. (1973a, July 21). Kensitas smoker on videotape. ANA - ESOMAR. Retrieved October 04, 2025, from


https://ana.esomar.org/documents/kensitas-smoker-on-videotape


Research reports

Qualitative research on Right Guard anti-perspirant powder

The present research was undertaken to obtain background information on attitudes and opinions of aerosol deodorants/antiperspirants in general and of powder versions in particular. A powder version of Right Guard and the standard version was placed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 13, 1973
×

Citation

, C. (1973a, July 13). Qualitative research on Right Guard anti-perspirant powder. ANA - ESOMAR. Retrieved October 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-right-guard-anti-perspirant-powder


Research reports

Report on qualitative research on 'Belladonna'

The objectives of the research reported here wereto explore amongst the defined target market responsesat an emotional as well as a rational level to arange of 10 mockup packs and names. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
×

Citation

, C. (1973a, July 11). Report on qualitative research on 'Belladonna'. ANA - ESOMAR. Retrieved October 04, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-belladonna-


Research reports

Report on exploratory research on Steralcon packaging

H. J. Heinz Co. Ltd. plans to launch a Steralcon rangeof gourmet products in a regional test market later inthe year. Doyle, Dane, Bernback Ltd. and Design Plushave submitted two alternative designs for the outerretail pack for these products.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
×

Citation

, C. (1973a, July 11). Report on exploratory research on Steralcon packaging. ANA - ESOMAR. Retrieved October 04, 2025, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-steralcon-packaging


Research reports

Macleans white fluoride

Leo Burnett have produced three new press treatments for Macleans White Fluoride. The research objectives were:1. To check clear communication of the strategy;2. to check the appeal of the advertisements;3. to check any outstanding negatives;4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
×

Citation

, C. (1973a, July 11). Macleans white fluoride. ANA - ESOMAR. Retrieved October 04, 2025, from


https://ana.esomar.org/documents/macleans-white-fluoride


Research reports

Qualitative research into the Beecham powders range

As part of a review of the Beecham Powder range, thisresearch was aimed at providing an understanding ofconsumer attitudes towards cold treatments. Inparticular, ideas about the Beecham Powders rangeand lemon cold treatments were examined among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1973
×

Citation

, C. (1973a, July 08). Qualitative research into the Beecham powders range . ANA - ESOMAR. Retrieved October 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-beecham-powders-range-


Research reports

Qualitative research on Knitting

The research was required to explore the basic languageof knitting and the behaviour, attitudes, and needs of womenwho knit. In addition, information was required on Milward 'sperceived position in the market and an assessment made ofthe credibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1973
×

Citation

, C. (1973a, July 08). Qualitative research on Knitting. ANA - ESOMAR. Retrieved October 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-knitting