This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important in understanding attitudinal behavior towards different media. This research goes beyond crossing client's internal data with measured behavior. This research demystifies the use of big data, showing how passive measurement and client's data can be complemented and analysed by research specialists, as well as adding traditional surveys.
This paper provides an analysis of the current social television revolution in Latin America by studying the history and influence if social media, technologies and how they have merged with the entertainment world to provide society with a brand new way to engage with the world. While Social Tv is not a new topic, we have finally reached critical mass. It is not a fad, it is profound transformation of the television ecosystem, significant enough to reframe the status quo that broadcasters, ad agencies, publishers and digital platforms act upon.
The world of communications has never changed so drastically in such a short time. Technology, or better yet, the accelerated growth of technology, is the main catalyst of this change. Moore, Intel's cofounder, observed that in the history of hardware computing, the number of transistors in an integrated circuit doubles every two years - a paradigm known as Moore's Law.