Author: "Vivien S. Wilton-Middlemass

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Research papers

The sweet smell of success

Catalogue: Fragrance 2009: The Trends Mistral
Date: June 26, 2009
Author: Vivien S. Wilton-Middlemass

Research papers

Can we predict fragrance preferences from consumers' choice of colour?

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Date: December 1, 1996
Authors: Vivien S. Wilton-Middlemass, David Rose

Research papers

How research is used to bridge the gap between consumers and product developers in order to optimise products

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Vivien S. Wilton-Middlemass

Research papers

Bridging the language gap between consumer and flavour/fragrance developer and marketeer to improve product optimisation

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Date: June 15, 1989
Author: Vivien S. Wilton-Middlemass