Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.
Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.
It has until now been difficult to conduct large-scale studies in emerging markets efficiently, quickly and accurately. Whereas mobile offers the perfect platform to do that, it has not yet been fully embraced by the market research industry. In this paper, we demonstrate that it can and should be more widely. We chose a particularly difficult subject matter- diabetes in China: China for obvious reasons of size and complexity and diabetes because people suffering from the disease are a narrow target group (as opposed to the broader group of those at risk). We chose this case study to demonstrate the power of mobile- if it works here, it works anywhere.
Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one encounters and the numerous research approaches that are available automatically will be described. The actual study we will describe deals with estimating the future market of yarns in automobile tires. A short technical introduction probably is useful. An automobile tire is made out of three maim components: rubber, carcass and heel. The rubber component is the only visible from outside. Actually the rubber is vulcanised to a heavy carcass made out of rayon, nylon, cotton or steel wire, while the heel: two steel wire rings for fitting the tires to the wheel, is another essential part. In our study we have not been dealing with rubber and heel, but with the inner structure, the carcass only.
Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one encounters and the numerous research approaches that are available automatically will be described. The actual study we will describe deals with estimating the future market of yarns in automobile tires. A short technical introduction probably is useful. An automobile tire is made out of three maim components: rubber, carcass and heel. The rubber component is the only visible from outside. Actually the rubber is vulcanised to a heavy carcass made out of rayon, nylon, cotton or steel wire, while the heel: two steel wire rings for fitting the tires to the wheel, is another essential part. In our study we have not been dealing with rubber and heel, but with the inner structure, the carcass only.