Author: "William F. Mckenna

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Research papers

Developing integrated forecasts in an increasingly complex, global pharmaceutical market

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Authors: William F. Mckenna, Girish Patwardhan, Juliet J. Goodfriend

Research papers

Electronic single source consumer panels

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Date: June 15, 1988
Author: William F. Mckenna

Research papers

In home electronic measurement of consumer behavior

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: William F. Mckenna