Catalogue: "AMA/ESOMAR Conference 1981: From Advertising To Communication Research"

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Research papers

Using orthodox marketing research to guide communications strategies toward key public figures

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Janet Schneider

Research papers

Tracking the shampoo market

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Alan Smith

Research papers

The public relations activities of industrial associations in Western Europe, the United States and Japan

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: James Culley

Research papers

The degree of information in advertisements

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert

Research papers

Researching print communications

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: John M. Caffyn

Research papers

Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Ray G. Howell

Research papers

Progress in advertising research

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Tony Twyman

Research papers

One model of advertising and communications research with applications for all

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Harry E. Heller

Research papers

Neighbour and worker attitudes toward chemical industry issues

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Company: Shell Global
Date: June 15, 1981
Author: René Zentner

Research papers

Internal communications within Dunlop

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Kingston P. Pratt

Research papers

Initiators of ideas as well as proponents of particular positions on current issues, are all part of a concept sector whose members are, or should be employing the marketing process

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Seymour H. Fine

Research papers

How British and American employees view their companies and their jobs

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Authors: Michael R. Cooper, Robert M. Worcester