Catalogue: "AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning"

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Research papers

Welcome to the conference

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Authors: Eugene J. Kelley, Winston Wood, Kazuaki Ushikubo, Michio Torii, Ivor Shalofsky

Research papers

The winning marketing strategy of a Japanese company in a tough environment

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: Shoji Murata

Research papers

The role of research in strategic planning for a multi-national pharmaceutical company

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: David S. Mitchell

Research papers

The contribution of research to strategic planning in the airport business

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: Michael Poole

Research papers

The contribution of research to long-term capital decisions

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: David Zelkowitz

Research papers

Technology, the family, and consumer behavior

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: Franco M. Nicosia

Research papers

Strategic planning is not dead but different

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: Martin van Mesdag

Case studies

Strategic planning and visual communications

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: Marlyn (Mim) Ryan

Research papers

Strategic planning across Europe

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Company: Gallup International Association
Date: June 15, 1983
Authors: Roger Sargood, Malcom R. Mather

Research papers

Strategic marketing needs strategic research

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: John Rice

Research papers

Practical use of marketing research for area market development

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Company: Research and Development Inc.
Date: June 15, 1983
Authors: Tadaaki Funayama, Kazuari Ushikubo

Research papers

Marketing research works: A case of Mexicana Airlines (MX)

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: Akira Nagashima