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ESOMAR News

Catalogue: Congress 2024
Author:
Company: ESOMAR
October 1, 2024

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Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024
Authors: Ian Pierpoint, Adam Talkington
October 1, 2024

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When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
October 1, 2024

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Tony Cowling Foundation Industry Innovation Award

The Tony Cowling Foundation is pleased to announce the third Industry Innovation Award. In 2024, the accolade will continue to celebrate groundbreaking work in market research, emphasising data quality, operational excellence, and client...

Catalogue: Congress 2024
Author:
October 1, 2024

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Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024
Authors: Kuno Tucker, Arundati Dandapani
October 1, 2024

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Innovating like Prometheus

Catalogue: Congress 2024
Author: Kendall Nash
Companies: , Burke
October 1, 2024