After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling processes ranging from online panels to routers to exchanges.
Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all parts of the organisation. This paper seeks to illustrate how creative- embedding through gamification combined with sophisticated database targeting was effective and catalysed a paradigm shift in a leading telecommunication business in Malaysia.
Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all parts of the organisation. The traditional approach, albeit useful for individual functions, lacks integration across the business and opportunities for growth may be missed or under-utilised. This presentation outlines a robust holistic customer segmentation approach that takes into account the needs of all business functions, balancing marketing richness (customer values, needs, wants, attitudes) with behavioural/demographic targetability. An innovative approach to socialise the segmentation in the organisation using a custom-made segmentation board game will also be detailed. The impact of the approach on the business is showcased with Celcom Axiata's new integrated segmentation system.
For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories in each market, only 35 products met the requirements for Distinctiveness, Relevance, and Endurance to be considered breakthrough. What are the key ingredients that make this level of success possible? How can algorithms and 3D printing bring us faster and better prediction of such breakthroughs? Learn how innovation will succeed in a demand economy and in Asia.
This is a study conducted by GfK China in co-operation with DARC and JSBC in China. The objective of the project is very straightforward- to understand whether the performance can engage the audience emotionally in a very positive way, and what kind of elements/design can help the emotion triggers and engagements. With clear understanding of the audience's response and comprehensive feedbacks, DARC hoped to provide constructive recommendations to the production center to make the rest of the episodes more engaging and popular.