Catalogue: "Asia Pacific Conference 1996: Marketing In Asia"

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Research papers

What turns them on and what turns them off

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Author: Chris Robinson

Research papers

Transnationalisation of marketing strategies

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Authors: David Garrett, Simon Friend

Research papers

The role of qualitative research in Asia

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: QRi Consulting Ltd.
Date: November 1, 1996
Authors: Jocelyn Pinijarom, Peter Cooper

Research papers

The growth of the region

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Author: Katherine Page

Research papers

The changing faces of Chinese women

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: Nielsen
Date: November 1, 1996
Author: Yim Ling Sum

Research papers

Retail audit for durable goods

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: GfK
Date: November 1, 1996
Author: Lionel Marquie

Research papers

Regional diversity in China and its impact on pricing strategy

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: BBI Group
Date: November 1, 1996
Author: Lynn Y.S. Lin

Research papers

Project redemption

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Author: Clive R. Boddy

Research papers

Negotiating China's first advertising law

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Author: James Chadwick

Research papers

Media research

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Author: Andrew Green

Research papers

Media measurement in a megacity

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: Nielsen
Date: November 1, 1996
Authors: Philip Rich, Trevor Sharot

Research papers

Marketing in Asia

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Author: Geoff Alford