There was no history of polling in Iraq prior to 2003. a census existed but there was no social nor opinion research available. the hazard of ongoing violence and bombing meant that it was nigh on impossible for those trying to understand Iraqis to move outside the Green Zone a fortified area still present today in the heart of Baghdad. establishing some type of polling function was therefore vital if those running the campaign wanted to understand what the ordinary Iraqi felt about the future of their country. that was in april 2003 and more than three years later and having the benefit of carrying out more than 50 polls, we want to demonstrate the advantages and difficulties of polling in Iraq and then quantify what people really thought both then (post conflict) and now.
More and more companies search for the solution and have turned towards other types of studies (than qualitative ones), trying out and developing methods while seeking to cross the disciplines, the points of view or contributions. Among these still ignored, but rising, disciplines is semiotics, which relates to the study of signs systems and their organization within the social life (Saussure). in other words, and as we will see in the continuation of this paper, semiotics is interested in the communication and especially in its conditions of enunciation, asserting that the form of any message or any communication produces sense and that deciphering this sense, far from being insignificant, can take part in clarifying the comprehension of a concern, and finally, to make the decision-making processes reliable.
This paper outlines how consumer trends information can help manufacturers in developing and implementing strategy. it also details how this information needs to look beyond the issue directly at hand that is, to look both at what else competes for consumers attention, and at where trends are likely to move in the future. examples are provided from the gfK global food, drink & Well-being Monitor a partnership between Kraft and gfKnop of the type of insights that can be provided and the actions that can be taken by manufacturers in response
This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used to develop an emotionally-based global positioning that links the relevant elements of the advisor and the firm to motivating personal emotions shared by investors around the globe.