Catalogue: "Congress 2011: Impact"
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Research papers
What can tobacco addiction teach us about consumer decision making?
Catalogue: Congress 2011: Impact
Company: Neurosketch
Date: September 18, 2011
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco, Enrique Guarin
Research papers
Translating the language of consumers into global fundraising efforts
Catalogue: Congress 2011: Impact
Date: September 18, 2011
Authors: Nick Chiarelli, Sotta Long
Research papers
Too much reality?
Catalogue: Congress 2011: Impact
Companies: Kantar, PepsiCo
Date: September 18, 2011
Authors: Sangeeta Gupta, Anjali Puri
Research papers
The game experiments
Catalogue: Congress 2011: Impact
Companies: GMI (Global Market Insite), Engage Research
Date: September 18, 2011
Authors: Deborah Sleep, Jon Puleston
Research papers
The financial intelligence FQ-game
Catalogue: Congress 2011: Impact
Date: September 18, 2011
Authors: Chris Kersbergen, Jan Kienhuis
Research papers
The 'why' instead of 'what' of consumer behaviour
Catalogue: Congress 2011: Impact
Date: September 18, 2011
Authors: Jan Guus Waldorp, Marie-Anne Simons, Harry B.M. van de Wiel
Research papers
