Catalogue: "Congress 2016: #WOW"

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Research papers

Getting closer to in the moment insights generation

Catalogue: Congress 2016: #WOW
Company: Netquest
Date: September 22, 2016
Authors: Carlos Ochoa, Melanie Revilla, Daan Versteeg

Research papers

Generational effects in market research effectiveness

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Authors: Seth Duncan, Kelley Sternhagen

Research papers

Gen X today

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier

Research papers

Gaining marketing-relevant knowledge from social media photos

Catalogue: Congress 2016: #WOW
Company: GfK
Date: September 22, 2016
Authors: Raimund Wildner, Carolin Kaiser

Case studies

Fusion of marketing research and data science

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Author: John V. Colias

Research papers

From ground up to the sky!

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Author: Daniel Cuende

Research papers

Enter the experience economy

Catalogue: Congress 2016: #WOW
Company: InSites Consulting
Date: September 22, 2016
Author: Thomas Troch

Research papers

Doctor, doctor, I've been dabbling in non-conscious measurement

Catalogue: Congress 2016: #WOW
Company: Northstar Research
Date: September 22, 2016
Authors: Chris Warren, Dipesh Mistry

Research papers

Digital assistants- A brand's best friend?

Catalogue: Congress 2016: #WOW
Company: Kantar
Date: September 22, 2016
Author: David Wright

Research papers

Diamonds or dust

Catalogue: Congress 2016: #WOW
Company: Nielsen
Date: September 22, 2016
Authors: Ritanbara Mundrey, Amit Bali

Case studies

Connecting with consumers: A new way of plugging in

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Author: Nikki Lavoie

Research papers

Co-design! Zero to final specification in three days

Catalogue: Congress 2016: #WOW
Company: InsightsNow, Inc.
Date: September 22, 2016
Authors: David Lundahl, Menexia Tsoubeli