This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover, Americans perception of wellness seems not much linked to their weight control. Younger males are confident about their body fitness but this confidence drops year after year till the reach of the age of 44. In fact, the age of 44 is the watershed between feeling still young and the consciousness of growing older, finally accepted reaching 56 years old. We start feeling old around 60. The challenge for the future is to understand how to maintain engaged the senior population in the society taking advantages of their competences, healthiness and good mood. Active aging and conncedt health are both hot topic on which sector companies are developing strategies and communication- where market research industry can be a key partner.
Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1 races and has led to improved attendance numbers and fan satisfaction.
This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in communication with brands will inevitably bring -we believe- a change in communication between consumers and the people whose job it is to obtain information from consumers on their market behaviours and preferences; i.e. market researchers. We believe that we need to understand now how we can use new communication technologies, especially chatbots and voice assistants, to gain knowledge about consumers.
Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.
Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are. The GMR is the most complete report available on the state of global research and Ray will energetically extract they key points that you need to be aware of. You will leave the session better able to plan what next for your business and your career.
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and Cint, revisit the topic with a new global study across 12 markets that demonstrates, for brands, poor ethical and transparent data collection has a far-reaching impact on the bottom line.