Catalogue: "ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92"

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Research papers

An introduction to Japanese marketing

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 18, 1990
Author: Mayumi Otsubo

Research papers

TV coverage of the 1992 Summer Olympics in Barcelona

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: William S. Rubens

Research papers

Turning the tables: America and Japan as market opportunities for companies of the EC

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Jacqueline Silver

Research papers

Thinking global and acting local

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Company: Nielsen
Date: June 15, 1990
Author: Colin Buckingham

Research papers

The new rich

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Robert J. Wilk

Research papers

The internationalisation of everyday-life-research

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Company: SINUS Markt- und Sozialforschung GmbH
Date: June 15, 1990
Authors: Norbert Homma, Jorg Ueltzhoffer

Research papers

Opportunities for translating new product concept screening techniques from the US To Japan, Europe and the world

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Jeffrey L. Pope

Case studies

New product development of Kao

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Masashi Kuga

Research papers

New developments in the European market

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Jacques E. Andriessens

Research papers

Multi-cultural strategic qualitative research

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Authors: Fulvio Steiner, Olwen H. Wolfe

Research papers

Marketing strategy and management in Japan

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Kozaburo Sagawa

Research papers

Keeping pace with the changing women's market around the world

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Rena Bartos