Catalogue: "ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order""

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Research papers

We eat, we drink and we buy

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: Nippon Research Center, Ltd.
Date: June 15, 1992
Authors: Malcom R. Mather, Alec Gallup, Kenji Iljlma

Research papers

Use of scanner data to measure the effects of magazine advertising and frequency on product volume

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Author: Rebecca M. McPheters

Research papers

The screen paper

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Author: Juan A. Giner

Research papers

The market research market in Europe, the USA and Japan and the major economic factors influencing it

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Authors: Derek C. Martin, Laurence W. Hagan

Research papers

The effects of trade development on marketing in the Nineties

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: GfK
Date: June 15, 1992
Author: Gunter Redwitz

Research papers

The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Author: George R. Garrick

Research papers

Taking a fresh look at old markets

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Authors: Norbert Homma, Alain de Vulpian

Research papers

Should advertising strategies for international brands be global or multinational?

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: MSW_ARS Research
Date: June 15, 1992
Author: Peter Klein

Research papers

Proper use of qualitative and quantitative data in marketing research in the new technology age

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Author: Terue Ohashi

Research papers

People are people the world over

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: Burke, Inc.
Date: June 15, 1992
Author: Peter Sampson

Research papers

Pan-European economies of scale

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Author: Michael M. Roe

Research papers

Marketing to the environmentally sensitive consumer of the 1990s

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Author: Albert J. Yesk