Catalogue: "ESOMAR/ARF/JMA Conference 1997: Fit for the global future?"

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Research papers

Where East meets West

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Authors: Jon D. Morris, Fei-Wen Pai

Research papers

Theorizing interactivity

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Author: Peter Harris

Research papers

The renaissance of Chateau Lagrange

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Author: Seiichi Nagata

Research papers

The new face of marketing

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Company: Kantar
Date: June 15, 1997
Author: David Jamieson

Research papers

The information paradox

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Company: Texas Instruments
Date: June 15, 1997
Author: Alecia S. Helton

Research papers

The impact of new media on the communication process

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Authors: Heiko Falk, Axel Schmidt

Research papers

Survey samples for place-based media research

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Company: Nielsen
Date: June 15, 1997
Authors: Tim Dolson, Ceril Shagrin

Research papers

Solving the problems of observational research

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Company: QualiData Research Inc.
Date: June 15, 1997
Author: Hy Mariampolski

Research papers

Needed

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Author: David F. Poltrack

Research papers

Marketing research and information technology innovation

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Author: Kazuo Kobayashi

Research papers

Learning to live in Lilliput, the media-land where small is beautiful

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Author: Erwin Ephron

Research papers

Interactive advertisement in Japan

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Company: Dentsu Macromill Insight
Date: June 15, 1997
Author: Toshiyuki Kitahara