Catalogue: "ESOMAR/ARF WAM Conference 2002: Online"

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Research papers

User-centric Internet measurement and its role in media planning

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Company: Nielsen
Date: June 12, 2002
Author: Fred O'Connell

Research papers

The reach and frequency approach to advertising planning on the Internet

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Authors: Steve Coffey, Mainak Mazumdar

Research papers

Site-centric measurement

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Company: Nielsen
Date: June 12, 2002
Author: Joan Fitzgerald

Research papers

Reaching children online

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Author: Jorian Clarke

Research papers

Optimising the effect of hybrid marketing campaigns

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Authors: Jeroen Rietberg, Meta Menkveld

Research papers

Online research alternatives

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Authors: Caryn Klein, Kevin Lonnie

Research papers

Online audience distribution and duplication

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Author: Michael Zeman

Research papers

Monitoring Internet audience measurement panels

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Author: Hélène Haering

Research papers

Interpreting the new online advertising effectiveness measures

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Company: Kantar
Date: June 12, 2002
Author: Gabriel Hughes

Research papers

Internet inclusive multi-media reach/frequency and optimization

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Authors: James H. Collins, Daniel T. Mallett

Research papers

Forecasting reach, frequency and GRPs on the Internet

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Author: John Chandler-Pepelnjak

Research papers

Cross-media measurement

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Date: June 12, 2002
Author: Rex Briggs