Catalogue: "ESOMAR/ARF WAM Conference 2002: Print"

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Research papers

The contribution of magazines in mixed TV-print schedules

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Company: Kantar
Date: June 13, 2002
Authors: Michelle de Montigny, Roland Soong

Research papers

Print monitor

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Company: CZAIA Marktforschung GmbH
Date: June 13, 2002
Author: Uwe Czaia

Research papers

Pay for attention, not for impressions

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Author: Britta C. Ware

Research papers

Newsstand

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Author: Barbara L. Zack

Research papers

Multi-media reach/frequency and optimization

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Authors: James H. Collins, Daniel T. Mallett, Jane Mulligan Traub

Research papers

Multi media optimizing optimistics

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Authors: Nicholas Hiddleston, John H. Faasse

Research papers

Media planning enters the 21st century

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Authors: Melissa Heath, Lisa Rudman, Michelle Crellin

Research papers

Media performance indicators

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Author: Arie K. den Boon

Research papers

Measuring the 'daily reach of dailies' and newspaper sections

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Company: Bucknull & Masson
Date: June 13, 2002
Authors: Ingemar Lindberg, Paul Sumner, Peter Masson

Research papers

Magazines

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Authors: Bruno Schumutz, Eric Vernette

Research papers

Electronic measurement of magazine reading

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Author: Jay Mattlin

Research papers

Daily reach using SMS

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Authors: Leif Widman, Lena Vogelius