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Research papers

Marketing advertising patterns

This paper is based on retail store audits covering the consumer sales movement of 101 established brands of food, household and toiletry products over a seven to ten year period ending 1970-1972. Consumer sales are expressed as a share of market for...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: James O. Peckham
September 1, 1974
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Citation

Peckham, J. O. (1974a, September 01). Marketing advertising patterns . ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/marketing-advertising-patterns-


Research reports

Qualitative research on 'Jade East' commercials

'Jade East' is a middle-price Boots Male Toiletry range,competing with 'Hai Karate', 'Old Spice', 'Avon', etc.Recently, its sales performance has not matched expectationsand possible reasons for this discrepancy have been suggested.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1974
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Citation

, C. (1974a, August 10). Qualitative research on 'Jade East' commercials. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-jade-east-commercials


Research reports

Freezer foods and freezer centres

The Co-operative Movement operates a number of freezerfood centers throughout the U.K. stocking both Co-op labelproducts and national brands.A quality strategy has been adopted for Co-op label freezerfoods by the C.W.S. Provisions Group and in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1974
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Citation

, C. (1974a, August 10). Freezer foods and freezer centres . ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/freezer-foods-and-freezer-centres-


Research reports

Extensions of research into non-users of weed killers

The first study on attitudes to Weed Killers amongst non-users comprised a creative study (Psycho-Synecticgroups) of non-users' feelings about gardening, theirperceptions of weed killers, and their ideals. Following the presentation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1974
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Citation

, C. (1974a, August 03). Extensions of research into non-users of weed killers . ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/extensions-of-research-into-non-users-of-weed-killers-


Research reports

Qualitative research on products concepts for Falcon male deodorant

Following Falcon Hairspray for men, Beechams wish tolaunch Falcon anti-transpirant deodorant. The brand isdesigned to aim at the middle of the market, selling atstandard prices, and to be sold in supermarkets, etc. The research was required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 30, 1974
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Citation

, C. (1974a, July 30). Qualitative research on products concepts for Falcon male deodorant. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-products-concepts-for-falcon-male-deodorant


Research papers

Introduction

The seminar was intended to deal with research management both in manufacturing companies and in research agencies but almost inevitably a bias crept in because of the nature of the people who chose to attend and a greater emphasis tended to be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Julia Ann Burdus
July 22, 1974
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Citation

Burdus, J. (1974a, July 22). Introduction. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/introduction-1212


Research reports

Report on image and depth research on peas

This research was commissioned in order to derive suitablescaling measures and vocabulary for discriminating Bird'sEye Peas' imagery and emotional and product characteristics.Such language would assist in the planned monitoring offrozen pea usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 12, 1974
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Citation

, C. (1974a, July 12). Report on image and depth research on peas. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/report-on-image-and-depth-research-on-peas


Research reports

Qualitative research into the potential for an aerosol fabric deodorant

Ciba-Geigy Ltd. is currently exploring the possibledevelopment of an aerosol fabric deodorant. Thisproduct has three main areas of application:1. For use on infrequently cleaned clothes suchas men's suits and other outdoor clothes. The product could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Qualitative research into the potential for an aerosol fabric deodorant . ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-the-potential-for-an-aerosol-fabric-deodorant-


Research reports

Design factors in Wilkinson cordless electric garden tools

Wilkinson Sword is in the process of considering newdesigns for their Cordless Electric Garden Tools. The research was required to provide general guidanceon design features in the light of current attitudesto Cordless Garden Tools and specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Design factors in Wilkinson cordless electric garden tools. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/design-factors-in-wilkinson-cordless-electric-garden-tools