Catalogue: "ESOMAR/ARF WAM Conference 2003: Television"

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Research papers

Why diverse U.S. cable audiences are leading the way in the postmodern age

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Author: Willis G. Smith

Research papers

Walking the path

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Authors: Alex Chisholm, David Ernst, Stacey Lynn Koerner, Henry Jenkins, Sangita Shresthova, Brian Theisen

Research papers

The need for better consumer research to improve new technology forecasts

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Author: Horst Stipp

Research papers

The effects of PVRs on television viewing

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Company: Nielsen
Date: June 17, 2003
Authors: Daniel J. Monistere, Scott L. Brown

Research papers

Purple GRPs

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Company: MindShare
Date: June 17, 2003
Authors: Sheila Byfield, Annette Nazaroff

Research papers

Panel turnover and fatigue

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Authors: Ken Purdye, Pasquale A. Pellegrini

Research papers

Modeling viewers from set-tuning data in Boston

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Authors: Erwin Ephron, Stu Gray

Research papers

Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Company: Kantar
Date: June 17, 2003
Authors: Makiko Taniguchi, Matt Brosenne, Paul Wang

Research papers

iTV

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Author: David C. Tice

Research papers

Is anybody home?

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: June 17, 2003
Authors: Lex van Meurs, Nelly Kalfs

Research papers

Installing peoplemeter TAM panels in 2000

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Author: Antonella Sellick-Petra

Research papers

Deployment and implementation of the Audience Measurement System (AMS) in Latin America

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Authors: David Samson, Sandro Mesquita, Mark G. Welsh