Catalogue: "ESOMAR/ARF WAM Conference 2004: Cross Media"

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Research papers

Seeking the Holy Grail

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Joan Fitzgerald, Tony Jarvis

Research papers

No free lunch in data fusion/integration

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Michelle de Montigny, Roland Soong

Research papers

Multimedia exposure and variations in consumer response

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Craig T. Gugel, Tonya Deniz

Research papers

In quest of the Holy Grail

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Marion Appel, Herman Bos, Lucas Hulsebos

Research papers

IMC evolution

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Lynne Eagle, Philip Kitchen

Research papers

Developing the foundation for a new approach to understanding how media advertising works

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Don E. Schultz, Joseph J. Pilotta

Research papers

Day in the life pilot study

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Michal Galin, Richard Fielding, Ted D'Amico

Research papers

Cross media optimization

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Author: Rex Briggs

Research papers

Cross media consumption and adequate media strategies

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Giordano Giordani, Rolf Müller

Research papers

Calibration

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Paul Summer, Peter Masson