Catalogue: "ESOMAR/ARF WAM Conference 2004: Print"

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Research papers

Qualitative effects of media on advertising effectiveness

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Bobby Calder, Edward Malthouse

Research papers

Progress toward passive measurement of print

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Roberta M. McConochie, Jane Bailey

Research papers

Print and the online world

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Raymond Ross, Irena Petric

Research papers

Plan weekly, accumulate optimally

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Beth Uyenco, Craig T. Gugel

Research papers

Personal probability for print in a multimedia environment

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Amy Betz, Caryn Klein, John Ehrenhofler

Research papers

Online administration of a print audience measurement study

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Author: Eric Melton

Research papers

Developments in the measurement of readership accumulation

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Julian Baim, Alan Higgs

Research papers

A fresh look at estimating readership frequency distributions

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Gary Morgan, Sergey Dorofeev, Michele Levine