Catalogue: "ESOMAR/ARF WAM Conference 2005: Cross Media and TV"

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Research papers

Why a crowded platform beats a single source

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Date: June 23, 2005
Authors: Tim Foley, Geoff Wicken

Research papers

TV subscribers show some attitude

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Company: IBOPE AGB Mexico
Date: June 23, 2005
Authors: Héctor Matus Castellanos, Jose Domingo Mora

Research papers

The multi-media blitz

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Company: TAM Media Research
Date: June 23, 2005
Authors: Atul Phadnis, Amogh Dusad

Research papers

Television use by different generations of Internet users

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Company: GfK
Date: June 23, 2005
Authors: Marlies van Bergen, Paul van Niekerk

Research papers

Measuring and optimising the effectiveness of mixed media campaigns

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Date: June 23, 2005
Authors: Arie K. den Boon, Suzanne M.A. Bruin, Theo J.F. van de Kamp

Research papers

Is this remote stuck or what?

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Date: June 23, 2005
Authors: Brian Rock, Sally Pearse

Research papers

Family matters

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Date: June 23, 2005
Authors: Nelly Kalfs, Paul van Niekerk, Alfred E. Bronner

Research papers

Desperately seeking ROI

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Date: June 23, 2005
Author: William Siegel

Research papers

Dealing with commercial avoidance

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Company: IBOPE Inteligencia
Date: June 23, 2005
Authors: Patricio Moyano, Rodrigo Berrios

Research papers

Appreciation scores!

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Company: MarketResponse Nederland BV
Date: June 23, 2005
Authors: Bas de Vos, Frans Kok