Catalogue: "ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home"

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Research papers

Webmeter, wherever you are

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Company: GfK
Date: June 20, 2005
Authors: Marion Appel, Camiel Camps, Sebastiaan Moesman

Research papers

The impact of online behavioural patterns on measuring campaign performance

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Date: June 20, 2005
Author: Maciej Milewski

Research papers

The creative heresy in audience measurement

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Date: June 20, 2005
Authors: Erwin Ephron, Joseph C. Philport

Research papers

Something is moving in OOH audiences

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Company: Cuende Infometrics
Date: June 20, 2005
Author: Daniel Cuende

Research papers

Reducing ad serving discrepancies

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Date: June 20, 2005
Author: Andy Flint

Research papers

Modelling and prospects for audience measurement of outdoor advertising using GPS devices

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Date: June 20, 2005
Authors: Martial Pasquier, Felix Mende

Research papers

Measurement of OOH audiences

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Company: IBOPE Inteligencia
Date: June 20, 2005
Authors: Alberto Arnaldo, Alberto Rawe, Jorge Funes Bertoli

Research papers

How many of your users are actually unique?

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Date: June 20, 2005
Authors: Magdalena Urbaska, Tomasz Fryderyk Urbanski

Research papers

From server to panel

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Date: June 20, 2005
Authors: Craig T. Gugel, Kathryn Koegel, Rick E. Bruner

Research papers

Establishing online audience measurement based on onsite usage data and survey information

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Company: Kantar
Date: June 20, 2005
Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke

Research papers

E pluribus unum

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Company: Nielsen
Date: June 20, 2005
Authors: Pete Doe, Ian Garland

Research papers

Changing the Internet audience measurement standard

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Date: June 20, 2005
Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt