Catalogue: "ESOMAR Conference 1962: Research Into Certain Advertising Problems"

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Research papers

Econometry and psycho-sociology complementary methods of approach (French)

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: September 3, 1962
Authors: Emeric Deutsch, Michel Simon

Research papers

Econometry and psycho-sociology complementary methods of approach

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: September 3, 1962
Authors: Emeric Deutsch, Michel Simon

Research papers

Analysis of population characteristics

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: September 3, 1962
Author: Alain Blochet

Research papers

The use of the semantic differential in media research

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Authors: P. Duncan-Jones, John Clemens

Research papers

The use of postal surveys in the assessment of certain characteristics of non-consumer markets

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Eric Shankleman

Research papers

The use of a consumer panel for psychological market research (French)

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Marijn Veraart

Research papers

The use of a consumer panel for psychological market research

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Marijn Veraart

Research papers

The information concept as a key to industrial market research method

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Coen C. J. de Koning

Research papers

The case of a centralized interviewer organisation

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Elisabeth Noelle-Neumann

Research papers

Some problems in the definition and measurement of advertising penetration; and an enquiry into two alternative methods for measuring one component

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: R. D. Godwin

Research papers

Some applications of a mathematical model of consumer purchase

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Andrew S. C. Ehrenberg

Research papers

Social stratification in survey research

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Authors: Gerhard Baumert, Eugen Lupri