Catalogue: "ESOMAR Conference on Excellence in Consumer Insights 2004"

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Research papers

Wee yet mighty: Latin America's kids

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Company: Markwald, La Madrid & Asociados
Date: April 18, 2004
Authors: Mónica La Madrid, Telma Urich

Research papers

To know you is to love you

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Date: April 18, 2004
Authors: Maria Agui, Maria Fernández

Research papers

Sex, ads and youth

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Company: IPSOS
Date: April 18, 2004
Author: Lenka Silerová

Research papers

Semiotics and narrative congruence

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Company: ABM Research Inc.
Date: April 18, 2004
Authors: Charles Leech, Kevin September

Research papers

Reality TV and the growth of ethnographic/qualitative research - coincidence or context?

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Date: April 18, 2004
Author: Neil McPhee

Research papers

How to make good dough

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Companies: Unilever, SKIM
Date: April 18, 2004
Authors: Sinéad Twomey, Pia de Wit

Research papers

Harnessing the "four pillars of insight" to gain a return on insight

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Date: April 18, 2004
Authors: Elizabeth Singleton, Tony Bowden

Research papers

Facilitating consumer insight

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Company: GSK
Date: April 18, 2004
Authors: Becky Power, Charlotte Webb, Quentin Ashby

Research papers

Creating desire - Helping the buyer to buy

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Date: April 18, 2004
Authors: Mark Rodgers, Mattias Ostlund

Research papers

Creating customer knowledge

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Company: Harris Interactive (Europe)
Date: April 18, 2004
Authors: David G. Bakken, Michael A. Lotti

Research papers

Consumer behaviour and demand projections for the consumer electronics market in Brazil

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Company: Philips International
Date: April 18, 2004
Authors: Ana Hutz, Christian Andrei, Gustavo Madi Rezende, Elisabete Paschoal

Research papers

Asking consumers what they want when they don't know the answer

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Company: Kantar
Date: April 18, 2004
Author: Ben Lovejoy