Catalogue: "ESOMAR Conference Worldwide Online Measurement 2001"

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Research papers

Worldwide online measurement

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Adam Phillips

Research papers

While we "go create" you need to "go measure"

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: OMD Group
Date: June 1, 2001
Authors: Tim Foley, Peter Magnani, Leigh Terry

Research papers

What makes people like, and click on, an Internet banner

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: IPSOS
Date: June 1, 2001
Authors: Mohamed Saber Chtourou, François Guérin

Research papers

Using behavioural affinities on web sites to maximise one's media plan

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Bruce Hoang, Daniel Brechignac

Research papers

The MRC minimum standards

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: Ernst and Young Services Pty Ltd
Date: June 1, 2001
Authors: George Ivie, Nick Terlizzi

Research papers

Measuring the brand effects of banner advertising campaigns

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Lars Bergkvist, Marcus Friström, Jonas Melander

Research papers

Measurement of brand effectiveness of online advertising

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Liesbeth Hop

Research papers

Making better media decisions

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth

Case studies

Make a wish

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Ethan Rapp, Mainak Mazumdar, Julie Hootkin

Research papers

Integrating Internet site audience measurement into media planning and buying

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: Nielsen
Date: June 1, 2001
Authors: James H. Collins, Manish Bhatia

Research papers

Gaining insight into characteristic of online audiences with a new approach

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets

Research papers

Exploiting analytical advances

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: Harris Interactive (Europe)
Date: June 1, 2001
Authors: George Terhanian, Renee Smith, John Bremer, Randall K. Thomas