Catalogue: "ESOMAR Congress 1956: Advertising Research"

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Research papers

The case for comparative secondary analysis

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Stein Rokkan

Research papers

Study for non-durables consumer goods (English and French)

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Pierre Lacoste

Research papers

Some principles in product testing

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Fritz Lohmeier

Research papers

Research can and does help advertising

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Jan Stapel

Research papers

Research and decision

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Authors: H. S. Rich, J. S. Smith

Research papers

Market research for petroleum products in the automotive field

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: D. Leerentveld

Research papers

Economic forecasts with special reference to field studies

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Jan van Rees

Research papers

Consumers economic expectations and intentions as revealed by sample surveys

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Henry Durant

Research papers

Advertising and marketing research (French)

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Philippe De Vendeuvre