Catalogue: "ESOMAR Congress 1964"

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Research papers

Experiments in comparative content of copy-test

Catalogue: ESOMAR Congress 1964
Date: September 7, 1964
Author: Heinz Alpers

Research papers

Weighting of non proportional samples

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Giorgio Marbach

Research papers

Traffic forecast in respect of the "Autostrada Dei Fiori"

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Michel Drillet

Research papers

The use of surveys in the planning of new urban areas

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Authors: Pierre Guetta, Robert Jeantur

Research papers

The sentient ecosystem

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Stafford Beer

Research papers

The role of marketing research in planning company development

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Domenico d'Angelo

Research papers

The intelligent use of psychology in marketing

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Julia Ann Burdus

Research papers

The concept of reference-group and group influence patterns

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Giampaolo Fabris

Research papers

The application of "psychological ironmongery" to commercial problems

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Authors: John M. Caffyn, N. A. Brown

Research papers

Testing a product on a new foreign market

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Edoarda Sanna

Research papers

Study of a previsional model for industrial good demand

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Gian Mario Rossignolo

Research papers

Specific case of points of sale selection through census and sampling

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Jean Bigant