Catalogue: "ESOMAR Congress 1964"

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Research papers

Experiments in comparative content of copy-test

Catalogue: ESOMAR Congress 1964
Author(s): Heinz Alpers
Date: September 7, 1964

Research papers

Weighting of non proportional samples

Catalogue: ESOMAR Congress 1964
Author(s): Giorgio Marbach
Date: June 15, 1964

Research papers

Traffic forecast in respect of the "Autostrada Dei Fiori"

Catalogue: ESOMAR Congress 1964
Author(s): Michel Drillet
Date: June 15, 1964

Research papers

The use of surveys in the planning of new urban areas

Catalogue: ESOMAR Congress 1964
Author(s): Pierre Guetta, Robert Jeantur
Date: June 15, 1964

Research papers

The sentient ecosystem

Catalogue: ESOMAR Congress 1964
Author(s): Stafford Beer
Date: June 15, 1964

Research papers

The role of marketing research in planning company development

Catalogue: ESOMAR Congress 1964
Author(s): Domenico d'Angelo
Date: June 15, 1964

Research papers

The intelligent use of psychology in marketing

Catalogue: ESOMAR Congress 1964
Author(s): Julia Ann Burdus
Date: June 15, 1964

Research papers

The concept of reference-group and group influence patterns

Catalogue: ESOMAR Congress 1964
Author(s): Giampaolo Fabris
Date: June 15, 1964

Research papers

The application of "psychological ironmongery" to commercial problems

Catalogue: ESOMAR Congress 1964
Author(s): John M. Caffyn, N. A. Brown
Date: June 15, 1964

Research papers

Testing a product on a new foreign market

Catalogue: ESOMAR Congress 1964
Author(s): Edoarda Sanna
Date: June 15, 1964

Research papers

Study of a previsional model for industrial good demand

Catalogue: ESOMAR Congress 1964
Author(s): Gian Mario Rossignolo
Date: June 15, 1964

Research papers

Specific case of points of sale selection through census and sampling

Catalogue: ESOMAR Congress 1964
Author(s): Jean Bigant
Date: June 15, 1964

Research Papers

Experiments in comparative content of copy-test

Catalogue: ESOMAR Congress 1964

Author(s): Heinz Alpers

Date: September 7, 1964

Research Papers

Weighting of non proportional samples

Catalogue: ESOMAR Congress 1964

Author(s): Giorgio Marbach

Date: June 15, 1964

Research Papers

Traffic forecast in respect of the "Autostrada Dei Fiori"

Catalogue: ESOMAR Congress 1964

Author(s): Michel Drillet

Date: June 15, 1964

Research Papers

The use of surveys in the planning of new urban areas

Catalogue: ESOMAR Congress 1964

Author(s): Pierre Guetta, more

Date: June 15, 1964

Research Papers

The sentient ecosystem

Catalogue: ESOMAR Congress 1964

Author(s): Stafford Beer

Date: June 15, 1964

Research Papers

The role of marketing research in planning company development

Catalogue: ESOMAR Congress 1964

Author(s): Domenico d'Angelo

Date: June 15, 1964

Research Papers

The intelligent use of psychology in marketing

Catalogue: ESOMAR Congress 1964

Author(s): Julia Ann Burdus

Date: June 15, 1964

Research Papers

The concept of reference-group and group influence patterns

Catalogue: ESOMAR Congress 1964

Author(s): Giampaolo Fabris

Date: June 15, 1964

Research Papers

The application of "psychological ironmongery" to commercial problems

Catalogue: ESOMAR Congress 1964

Author(s): John M. Caffyn, more

Date: June 15, 1964

Research Papers

Testing a product on a new foreign market

Catalogue: ESOMAR Congress 1964

Author(s): Edoarda Sanna

Date: June 15, 1964

Research Papers

Study of a previsional model for industrial good demand

Catalogue: ESOMAR Congress 1964

Author(s): Gian Mario Rossignolo

Date: June 15, 1964

Research Papers

Specific case of points of sale selection through census and sampling

Catalogue: ESOMAR Congress 1964

Author(s): Jean Bigant

Date: June 15, 1964