Catalogue: "ESOMAR Congress 1968"

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Research papers

Philip Morris uses research based sales promotion

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Bernard Krief

Research papers

Pack-size rates of purchasing

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Andrew S. C. Ehrenberg

Research papers

Measuring knowledge and attitudes in the field of national savings

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean Morton-Williams

Research papers

Mass communication of political arguments

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jarko Cerha

Research papers

Market research in the 1970's (French)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean Michel Agostini

Research papers

Market research in the 1970's (English)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean Michel Agostini

Research papers

Market research in the 1970's

Catalogue: ESOMAR Congress 1968
Company: Unilever
Date: June 15, 1968
Author: John Downham

Research papers

Market research in the 1970's

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Arne Rasmussen

Research papers

Is opinion leader and opinion follower identical person?

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Arthur Graham

Research papers

Investigation of the market and the catering for the general public in CSSR (German)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: A. Alt, P. Pokorny

Research papers

Investigation of the market and the catering for the general public in CSSR

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: A. Alt, P. Pokorny

Research papers

Infrastructure for the collection of data without coding (IPSISCO)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Theodore Tatarczuk