Catalogue: "ESOMAR Congress 1972: Marketing In A Changing World "

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Research papers

Young peoples' attitudes

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Company: QRi Consulting Ltd.
Date: September 1, 1972
Authors: J. Martyn, Peter Cooper

Research papers

The machines to sell progress faster than the machines to produce

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Authors: C. Waret, M. Ungureanu

Research papers

The machines to sell progress faster than the machines to produce (French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Authors: C. Waret, M. Ungureanu

Research papers

The importance of cultural trends in market planning

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Authors: T. Mortemore, J. Sldoall

Research papers

The fourth dimension and research

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Authors: G. K. Morris, Robert M. Worcester

Research papers

Survey on the problems of transferring a brand from one Western European country to another (German)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Author: J. Stolte

Research papers

Survey on the problems of transferring a brand from one Western European country to another

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Author: J. Stolte

Research papers

Some effects of the 'permissive society' in Britain on public reactions to commercial and social propaganda

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Author: John M. Caffyn

Research papers

Selection of global target markets

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Authors: Y. Wind, Patrick Le Maire, Susan P. Douglas

Research papers

Researching the changing consumer

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Authors: E. S. Baldwin, J. A. Lunn

Research papers

Market segmentation

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Company: Ogilvy
Date: September 1, 1972
Author: A. l. Biel

Research papers

Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Author: T. Karpati