Catalogue: "ESOMAR Congress 1976: Research That Works For Today's Marketing Problems"

ANA has found 53 results for you, in 387 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Questionnaire monotony endangers the comparability of results

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Institut für Demoskopie Allensbach GmbH
Date: September 5, 1976
Author: Erp Ring

Research papers

TV advertising pre-testing

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Roger S. Parkyn

Research papers

Towards the elimination of risk from investment in new products

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen

Research papers

The use of qualitative research in the development of effective advertising

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Authors: David Cowan, Chris Cowpe

Research papers

Some thoughts on the future of marketing models

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Jagdish N. Sheth

Research papers

Public policy and consumer information

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Burke, Inc.
Date: September 1, 1976
Author: Jean-Philippe Faivre

Research papers

PAKOM: The price-sales functions of competing brands (German)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Nielsen
Date: September 1, 1976
Author: Klaus Kornobis

Research papers

PAKOM: The price-sales functions of competing brands

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Nielsen
Date: September 1, 1976
Author: Klaus Kornobis

Research papers

NSS: Pricesensitivity-meter (PSM)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Peter H. van Westendorp

Research papers

How should a product score in a blind test to stand a chance in the market? (German)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Jörg Rehorn

Research papers

How should a product score in a blind test to stand a chance in the market?

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Jörg Rehorn

Research papers

From hats, rabbits and magicians to the present day

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Authors: Michael G. Vineall, John R. Goodyear