Catalogue: "ESOMAR Congress 1976: Research That Works For Today's Marketing Problems"

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Research papers

Questionnaire monotony endangers the comparability of results

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Institut für Demoskopie Allensbach GmbH
Date: September 5, 1976
Author: Erp Ring

Research papers

TV advertising pre-testing

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Roger S. Parkyn

Research papers

Towards the elimination of risk from investment in new products

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen

Research papers

The use of qualitative research in the development of effective advertising

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Authors: David Cowan, Chris Cowpe

Research papers

Some thoughts on the future of marketing models

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Jagdish N. Sheth

Research papers

Public policy and consumer information

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Burke, Inc.
Date: September 1, 1976
Author: Jean-Philippe Faivre

Research papers

PAKOM: The price-sales functions of competing brands (German)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Nielsen
Date: September 1, 1976
Author: Klaus Kornobis

Research papers

PAKOM: The price-sales functions of competing brands

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Nielsen
Date: September 1, 1976
Author: Klaus Kornobis

Research papers

NSS: Pricesensitivity-meter (PSM)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Peter H. van Westendorp

Research papers

How should a product score in a blind test to stand a chance in the market? (German)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Jörg Rehorn

Research papers

How should a product score in a blind test to stand a chance in the market?

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Jörg Rehorn

Research papers

From hats, rabbits and magicians to the present day

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Authors: Michael G. Vineall, John R. Goodyear