Catalogue: "ESOMAR Congress 1980: Taking Stock"
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Research papers
Where are we starting from
Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Author: Eileen Cole
Research papers
What is wrong with the audit data we use for decision-making in marketing
Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: Peter S.H. Leeflang, A. J. Olivier
Research papers
The transferability of rating scale techniques to an African population
Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: Nesta Morris, Pat van der Reis
Research papers
The transferability of rating scale techniques to an African population
Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: N. Morris, Pat van der Reis
Research papers
The refinement of multi-media analyses about useful criteria for media planning (German)
Catalogue: ESOMAR Congress 1980: Taking Stock
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 1980
Author: Jochen Hansen
Research papers
The refinement of multi-media analyses about useful criteria for media planning
Catalogue: ESOMAR Congress 1980: Taking Stock
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 1980
Author: Jochen Hansen
Research papers
The effect of the quality and quantity of interviewers on quality and quantity of data
Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: John A. Bound, John Freeman, John Mumford
Research papers
Respondent reaction to computer-interactive interviewing techniques
Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: James N. MacBride, Richard M. Johnson
Research papers
Panel prediction techniques
Catalogue: ESOMAR Congress 1980: Taking Stock
Company: Acorn Marketing & Research Consultants
Date: September 1, 1980
Authors: John Parfitt, Reg Clay
Research papers
Multi-dimensional preference analysis
Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Author: Berend Wierenga
Research papers
