The paper examines the impact of advertising on rented video cassettes on the advertising scene in the Middle East and specifically Saudi Arabia, and the way in which household panel research has been used to monitor this development.
Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an organisation to follow the paths by which the more expert practitioners in a field explore their problems and reach decisions.
Banking with private customers in the Federal Republic of Germany undergoes a radical change with economic and social consequences for our country which cannot yet be foreseen. Among others it concerns the distribution of meanwhile about 2 billions DM financial assets (see chart 3) from the about 24 millions private households by about 120 milliards DM new formation of financial assets per annum by private households. The intention of the banks is to maintain their achieved market positions on a high level, to extend them continually and on the whole to have a better grip on the costs in spite of increased expenditures - due to increasing costs in money transfer and inefficient working on the mass market the profits from the private customer's business are endangered. From the global introduction of customer self-service in the private customer business the banks expect: "More service for private customers at lower costs." But customers do not cooperate automatically was cautioned by Yola Laupheimer of Infratest-Miinchen: "Private customers have preferably emotional relations to their financial institutions which can be endangered by new communication forms and techniques of self-service." The results of the pilot project that the author undertook with a Volksbank (people's bank) in Niedersachsen show that there are customer groups appreciating self-service as additional quality of their bank, if during realisation some essential rules are observed.
Banking with private customers in the Federal Republic of Germany undergoes a radical change with economic and social consequences for our country which cannot yet be foreseen. Among others it concerns the distribution of meanwhile about 2 billions DM financial assets (see chart 3) from the about 24 millions private households by about 120 milliards DM new formation of financial assets per annum by private households. The intention of the banks is to maintain their achieved market positions on a high level, to extend them continually and on the whole to have a better grip on the costs in spite of increased expenditures - due to increasing costs in money transfer and inefficient working on the mass market the profits from the private customer's business are endangered. From the global introduction of customer self-service in the private customer business the banks expect: "More service for private customers at lower costs." But customers do not cooperate automatically was cautioned by Yola Laupheimer of Infratest-Miinchen: "Private customers have preferably emotional relations to their financial institutions which can be endangered by new communication forms and techniques of self-service." The results of the pilot project that the author undertook with a Volksbank (people's bank) in Niedersachsen show that there are customer groups appreciating self-service as additional quality of their bank, if during realisation some essential rules are observed.
After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the context of a social marketing approach, in helping, with a concern for neutrality, to take decisions which will commit the Enterprise.
After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the context of a social marketing approach, in helping, with a concern for neutrality, to take decisions which will commit the Enterprise.
The objective of this paper is to illustrate the validity of qualitative research as a predictive tool. The predictive value of qualitative research and its possibilities of anticipating problem-solving is presented here as based on its own foundations. The predictive value of qualitative research stems from the methods used for both data collection and analysis of the information obtained. In this paper, the authors set up a theoretical framework for what they assert. But the actual illustration of this is to be found in the presentation of a case, which describes some of the actions undertaken in order - to introduce a network of automatic cashiers of an important savings bank in Barcelona.
The paper analyses the implications of the strategic organisational dynamics of companies that are research users, as a means of proposing new patterns of action for Market Research Agencies. The methodology used was case studies on the strategy and structure of large multinational industrial corporations and Market Research Agencies operating in Brazil, considering the perspective of Latin America as a whole. The principal conclusion of the study is that one of the major constraints to broaden the role of Market Research Agencies is the inadequacy of their patterns of action in front of the emerging strategic organisational dynamics of large corporations-potential market research users.
In this paper, a global survey will be reported about the potential demand for a computerised automatic ironing machine, which was in the final stage of development at the time the survey was carried out in June/July 1985. The survey was comprised of samples of 2,5 households in North America (U.S. and Canada) and in Europe (France, Germany, Italy, Holland, U.K.) and a total of 22 focus-groups. The survey was carried out with the help of CATI procedures from two central locations, Amsterdam and Philadelphia, using mother-tongue linguist interviewers. The research programme also included a desk-research programme, which was backed up by specialists knowledge of the market of household durables by the agencies involved. The survey was commissioned by AIM Technology of Perth Australia, which has secured patents world-wide. The objective of the survey was to estimate the short-term potential demand in terms of units at a retail price level of U.S.S 600.- or the equivalent in local currency. This was realized through the determination of the need' for such a product, the degree of household robotization, by measuring attitudes at various levels and by providing a profile of potential early buyers.